Undertaken while working at dragonfish – a leading employee engagement consultancy.
Café Rouge needed a new recruitment brand, but were on a very limited budget. The brand needed to reflect the essence of their external brand – classic French cuisine with an approachable twist. We settled on a 1950s Vogue theme, taking classic images from the late 50s/early 60s era of French Vogue and recreating them using Café Rouge staff.
The images from the shoot were then heavily retouched to give them a vintage Vogue feel, some in colour and others in monochrome. These were then wrapped in the client’s brand, creating a range of assets including posters, poaching cards, information packs and leaflets.