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Mr Jalco logo

Prudential required some concept / creative work for an internal CSR campaign. The aim was to encourage staff to get involved and help to improve the lives of people in their local communities. As well as developing the headlines and look-and-feel (bold typography with simple key visuals), I developed concepts for the printed, digital, environmental and product aspects of the campaign. This included a concept for a quiz app that, through 6-8 carefully targeted questions, would filter staff members into an aspect of the campaign that would suit their skills and goals.