The client presented me with the following brief: “make it look Victorian-Americana-Hipster-ish; but with cows”. The product was completely new, with nothing else like it on the market to relate to, so I had almost no frame of reference for what would work.

One of the more challenging briefs I have had, I must say. However, within a couple of rounds of revisions, I had (in the client’s words) “nailed the look perfectly”. Over the next few weeks, we refined the branding and moved on to create copy, print, packaging and P.O.S. for a range of eight unique flavours. The brand was developed specifically for the growing craft pub market.

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