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Café Rouge needed a new recruitment brand, but were on a very limited budget. The brand needed to reflect the essence of their external brand – classic French cuisine with an approachable twist. We settled on a 1950s Vogue theme, taking classic images from the late 50s / early 60s era of French Vogue and recreating them using Café Rouge staff. The images from the shoot were then heavily retouched to give them a vintage Vogue feel, some in colour and others in monochrome. These were then used across a range of assets including posters, poaching cards, information packs and leaflets.